Archive for the ‘Visual Communication’ Category

Can A Machine Design

Thursday, January 8th, 2009

I think it is clear that a machine can design and there will  come a time when all the human designer does is supervise  the work of the computer which will be programmed to be  able to complete design work whilst supervised by a human  designer, perhaps computer aided design is actually the  future of the digital world?

If this is the case then there may come a time where the human designers are not even needed to supervise the design process because the work completed by the computer is somewhat better than the human design and human input into the computers work.

Computers continue to shock us with what they are actually able to do, machines are now being able to do things which humans thought only they would ever be able to do, all of these are factors which prove the development of technology and artificial computer intelligence. I think that the design industry doesn’t necessarily want computers to be able to do everything that human designers can do, but setting certain challenges for computers can help to aid the human designers so they can focus on work that needs more human input and information from a human source.      

If machines do become as creative and intelligent as humans, in the future will there actually be any need to further education after school? Education is there to help broaden a persons knowledge of a subject with exploration of certain topics and issues, in order to have an advantage over others when it comes to getting a job, but within the design industry if it is machines that do all the work and there is no need for human input, post-graduates regardless of their knowledge, fresh idea’s and possibility of input to a brief will not be needed, machines may be used for all aspects of the process of design causing knock on effects within the vacancy for jobs in the creative industry. 

The Design Process And Computers

Wednesday, January 7th, 2009

The design process in terms of design on the computer at present uses     the human designer to complete the majority of the work, and the    computer helps throughout this process by correcting any mistakes and     providing a range of tools to help with the design, also giving        suggestions as to where things should be, colour palettes, sizes, layouts  etc… the computer is merely a clever tool used to design on and helps to  produce the human designers expectations.

 As technology and computers become more advanced I believe the role  of the human designer and the computer will change dramatically, the  computer will be given the job of completing a design and the human  designer will be an observer ensuring the design was produced correctly.  This way the human designer suffers no stress and simply has to provide  small instructions to the computer of they need to – the computer does  all the hard work.

 Computers will have a far more active roll in the production of the design and will ask questions of the designer to problems which the computer believes it cannot handle itself, so the designer will still be making small decisions but only when needed, drawing work will be being completed by the computer and small changes will be being made by the designer if they are needed, computers will be participating more in the design process and this will also help the human designer to stop producing similar work over and over, making them to stay out of ‘routine’ work.             

Multiplying Designs And Images Digitally

Monday, December 22nd, 2008

Before machines became so advanced and mechanical reproduction was introduced, duplicates of art works high in demand were made by being copied by hand, the artists would sometimes create numerous versions of a painting or made very similar replicas, but the usual occurrence would be that students, apprentices or assistants produced the copies.

Handmade copies were using just as sort after as the original, but there were obvious drawbacks to this technique being the artist would have to pay the person who produced the copies a good wage, so it was expensive, time – consuming and involved hard labour. And still there is only a few of the copies made and they were never exact but usually just a translation or an interpretation of the original.

The need to multiply an image or a design has become more popular as the design world and industry has developed, it is hard to believe that people would actually sit and reproduce the same thing over and over by hand now we are living in a world full of high quality colour printers and photocopiers, we take for granted the easy method of reproduction, you can scan a piece of work into a computer and print it 1,000 times over in a matter of a few minutes.

This also is a example of how the digital era is making us as human creatives lazy, and the appreciation of an original piece of artwork or design is becoming almost unheard of due the fact artwork is repeatedly reprinted in art books, on canvas and even onto cups and mouse mats, all these factors result in loosing the ‘special’ element of seeing the artwork. 

Digital Reproduction Vs Unique Design

Friday, December 19th, 2008

With digital reproduction becoming more popular is any work actually produced as a ‘one off’ anymore? Pieces of contemporary fine art which have survived for hundreds of years still do exist but alongside thousands of images which are produced and then reproduced with the aid of machines.

Fine Art and contemporary pieces are now available for everyone to view, one form of this being the introduction of the internet, another development in technology, where you can just type in a name of a piece of work and it appears there in front of you on screen, you don’t have to go and visit a gallery or a museum, although sometimes it takes seeing the original piece there in front of you to appreciate just how special a ‘one off’ piece or original is.

There now appears to be a secondary system of recording where artworks can be reproduced and put into books, journals and magazines, shown through moving image in the form of films and television shows, advertisements and replica’s of sculptures sold at museum shops, art is available to more people than ever and in many more forms than the original due to the development in technology. 

The Digital Revolution And Design

Thursday, December 18th, 2008

The digital revolution which is continuously taking place all the time has made it possible to encode any information which makes up a image, sound or a piece of text, so anything can be broken down and taken ‘back to basics’ due to the development of technology, clever use of technology can make it possible to manipulate, break down or connect any electronic images, sounds or texts.

This digital revolution makes grids, colours, formats and typefaces easy to process and then store and then these could be broken down and joined together with other pieces of information. As this evolution of technology continues more devices are produced which supports the electronic screen, which leads to more possibilities for information to be exchanged and re-produced, the sound of something can change e.g. a tone of a voice can be changed or modified so it is mixed with another voice.

Images can be broken down and put back together using parts of other images and photographs can be changed by manipulation if the pixels, the impact of electronic procedures are continuing to change the original outcomes and the culture of visual and verbal communication. 

Design, Writing And The Media

Thursday, December 18th, 2008

In the world of writing and the media, objects of design and design works have created opportunities for the construction of books and essays and developed the use of verbal as well as visual communication. This not only being the actual writing itself but the punctuation which comes with pieces of writing e.g. paragraphs, symbols, pauses, silences, comma’s, question marks, brackets, visual signs all relate back to design in some aspect even though they are part of verbal communication.

Writers verbally communicate using a typeface that was once designed in order for them to be able to write, the entire processes of visual and verbal communication link in together and compliment each other, different grids, typefaces and symbols in a piece of writing are important for their formal qualities but also play a symbolic role and help us to regulate our interpretation of the text as we read.

All of these aspects used in verbal communication have been produced by a designer to visually communicate within everything from magazines, books, journals, dictionaries and encyclopaedias, and as the development of design and types of media used continues to progress, these graphic symbols are also being seen on corporate images, posters, television and the internet. 

Visual Communication Through Design And Art

Wednesday, December 17th, 2008

Graphic designers and artists have been visually communicating for many years, their work has been made up from their own opinions and imagination, which they introduce socially by displaying their work – bearing their soul, this then leads to the work being structures of thought, interpretations made by critics and a source of discussion.

The visual nature of a piece of work is mostly what makes it culturally important, this is why images are so widely used to communicate a message – visual communication – images are a powerful way of communicating a point and are logical, most people would prefer to look at a image to receive a message instead of reading through page after page of information. 

The majority of images are visually pleasing too, hence why people enjoy to visit galleries and exhibitions as a past time, it is enjoyable and also in our culture it is a way which we are familiar with to receive information, the symbolism of visual communication is predominantly social.