Graphic designers and artists have been visually communicating for many years, their work has been made up from their own opinions and imagination, which they introduce socially by displaying their work – bearing their soul, this then leads to the work being structures of thought, interpretations made by critics and a source of discussion.

The visual nature of a piece of work is mostly what makes it culturally important, this is why images are so widely used to communicate a message – visual communication – images are a powerful way of communicating a point and are logical, most people would prefer to look at a image to receive a message instead of reading through page after page of information. 

The majority of images are visually pleasing too, hence why people enjoy to visit galleries and exhibitions as a past time, it is enjoyable and also in our culture it is a way which we are familiar with to receive information, the symbolism of visual communication is predominantly social.